The Marketing Book

Pub Date : 2016-04-14 | Author : Michael J. Baker | Publisher : Routledge

ISBN 10 : 9781134506057
ISBN 13 : 1134506058

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in..

The Marketing Book

Pub Date : 2003 | Author : Michael John Baker | Publisher : Elsevier

ISBN 10 : 9780750655361
ISBN 13 : 0750655364

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the..

The Marketing Of Sport

Pub Date : 2007 | Author : John G. Beech | Publisher : Pearson Education

ISBN 10 : 027368826X
ISBN 13 : 9780273688266

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies,..

Assessing The Marketing Environment

Pub Date : 2008-08-11 | Author : Diana Luck | Publisher : Routledge

ISBN 10 : 9780750689656
ISBN 13 : 075068965X

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to..

The Marketing Plan

Pub Date : 2002 | Author : John Westwood | Publisher : Kogan Page Publishers

ISBN 10 : 0749437480
ISBN 13 : 9780749437480

A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the c..

The Marketing Gurus

Pub Date : 2006-07-20 | Author : Chris Murray | Publisher : Penguin

ISBN 10 : 9781440627095
ISBN 13 : 1440627096

Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business b..